What Is The Proper Sequence Of The Marketing Research Process?

Marketing research exercise will involve forms with systematic enquiry is a feature common.

It requires thorough planning of the investigation process.

1. Identify & Define the Issue

It is an essential aspect of the process and should be identified at the very outset as often only the signs are visible at that stage.

After critical research, you can address the crucial problems in marketing research.

The problem helps the researcher include the proper research goals setting, technique determination, and the collected information extent.

2. Research Objectives

After the problem identification, the researcher will be able to create research objectives in both qualitative or quantitative aspects.

It will range from research questions, statement or hypothesis.

It will help you test the sales proposition by the sales promotion plans undertaken.

3. Research Design Study

A research design is like a master plan of action defining the gathering and analysing the process of the required data.

It will guarantee the data collection to reach their objectives.

It will help you decide the data collection method; information sources needed, methodology, sampling, and cost & time of research.

4. Data Collection

The data collection relates to the fact collection used in solving issues.

The market research methods are essentially data collection methods.

Data collection will also from secondary sources like reports, written articles, magazines & other periodicals, books, etc.

5. Data Processing & Analysis

The collected data will be converted into a format to suggest answers for initial identification problem.

Data processing involves editing and coding of data.

In editing, you will have to inspect data gathered via forms for the omission, classification consistency, and legibility.

6. Formulating Conclusion

In the final stage, it will comprise data interpretation and concluding.

The research report will effectively interact with the findings without a complex statement stating the technical aspects.

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