Any consumer interested in the companies product or services is a lead.
Many companies make the mistake of marketing to all.
However, they must turn their attention and efforts to the segment of consumers that already have interest in their products or service.
Lead generation is a process to attract prospects and convert someone with interest.
There are many strategies that brands can use for lead generation, like email marketing, website landing pages, blogging, seminars, social media marketing, etc.
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