What Do Consumers Want From Providers Amid The Covid-19 Fiasco?

COVID-19 has altered the people perspective throughout the earth, driving companies to recognise its impact on businesses and the way of response.

Even the marketers working from home are facing a completely new situation.

In this crisis, companies need to put customers’ interest in priority to lead and create a positive image of their brands in customers’ minds.

Customers expect brands to contribute to the relief efforts, create awareness, use their marketing power to educate about the ongoing crisis, encourage efforts of caution, etc.

The chief aspect of the consumer experience is the way businesses deliver experiences and services meeting their new needs with empathy and care.

The marketer’s task is to keep a real-time pulse on shifting customer preferences and expectations to innovate the interaction journey with their target audience swiftly.

It will give momentum to businesses by building customer loyalty and trust in the ongoing COVID-19 situation.

For instance, the current campaign of KFC dropped its tagline from “Finger Lickin” to “That thing we always say? Ignore it. For now.”

The campaign in itself depicts how the changing consumer mindset affects the marketing efforts.

Image source: canva