What Are The Difference Between On-Page & Off-Page SEO?

Webcubator Technologies
1 min readMar 17, 2021

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There are distinct differences among them but lets understand for what purpose they are used.

Off-Page SEO: It is used to improve the website’s position on search engine results. Many people associate it with link building, but it is more than that.

On-Page SEO: It is used to optimize the website to rank it higher and gains relevant traffic in search engine results. It affects your website and web pages listing in the search results.

Below are three differences among the both of them:

  • Internal linking is used in on-page SEO, whereas, in off-page SEO, we use direct linking.
  • As per MOZ, website owners spend around 70% of their time on on-page activities, whereas, on off-page it only 30% activity.
  • In on-page SEO is all about what your website looks like, whereas off-page SEO is about how popular a website is.

Image Source: Canva

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