What Are Some Examples Of Great Marketing?

There are numerous significant marketing instances in the market that you might have noticed it yourself.

Let’s observe a few examples of the fantastic execution of marketing ideas in three broad categories:

1. Visual Content Marketing

Zomato is a popular restaurant finder app available in 24 countries.

They use the element of humour in their marketing tactics.

They specifically create and share food-related images having a strong connection with popular culture with humorous taglines.

Two of their recent posts will prove how they use their tactics.

The above post relates to the well-known characters of hit TV serial Sarabhai vs Sarabhai.

This post, in particular, proves the love pakoras in the rainy seasons.

It is creative, simple, and entertaining with a minimalist approach.

It is working as the company boasts 1.3 million followers on Twitter.

On other platforms, it is performing exceptionally well.

2. Social Media Marketing

Intrepid Travel is about small groups, big adventures, and travelling responsibly.

They support a content hub called The Journal.

In it, you will discover real stories of travellers sharing their adventure and experience.

It helps the company to form a real-life connection with their target audience.

They also post aspirational travel photos from travellers on FB as part of their content marketing strategy.

The company has about half a million Facebook followers and strong communities on other social media platforms.

3. Video Marketing

Hootsuite used popular culture to tap in the traction of GOT (Game Of Thrones).

Hootsuite used it to narrate a relatable storyline of their brand through a video titled “A Game of Social Thrones.”

This particular video has over 1 million views and is their most successful branded content.

Image Source: Screenshots