Is Social Media A Key Driver For Word-Of-Mouth Marketing?

Yes! Social media is a crucial driver of word of mouth marketing nowadays.

What is Word-of-mouth marketing?

It is in the form of positive reviews and recommendations of your brand by customers.

Once marketers spoke about the ‘pub test’ to observe if ordinary people in their day-to-day discuss the campaigns or initiatives.

Social media has an extensive presence in our lives, where every consumer has access to a broader platform to initiate conversations.

Positive interactions about services or products are frequently shared on social media to build the reputation of brands through consumer goodwill.

It is somewhat like organic engagements, which is very powerful.

They instantly grab the target audience attention making your brand seem more reliable.

It leads to higher sales and revenue.

For instance, in 2016, a ‘Chewbacca Mum’ video went viral that lead to an increase in sales of Chewbacca masks by a gigantic 916, 298% on Amazon.

Moreover, you must note that about 62% of consumers searched for online reviews before purchasing it.

It is so clear that good client feedback and engagement online is essential.

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